A prominent figure in the world of beauty has lately reiterated his belief that “white people have wrecked the beauty society.”
While his admirers didn’t expect him to, Bretman “Da Baddest” Rock has always been quite public about the inner workings of the beauty influencer network.
In June 2021, the 24-year-old was claimed to have discussed the evolution of his connection with social media and, by extension, his online community on TikTok while wishing supporters a good Pride Month.
He said to his then-2.3 million followers, “Honestly, it’s not that I quit wearing cosmetics.” I’ve distanced myself from the beauty industry, and that’s why I’ve stopped doing cosmetics videos.
His next claim was that he is “f****** more than that,” not merely a “beauty expert.”
“And white folks damaged the community – period,” he said.
No one should be surprised to learn that the internet beauty industry has been plagued by crisis after scandal. Don’t even get me started on all the scandals that have rocked the beauty industry lately, from Jeffree Star’s casual use of the N-word to Manny MUA’s bullying claims, to James Charles’ underage sexting incident and, most recently, Mikayla Nogueira’s L’Oreal lash fiasco.
Rock, like the aforementioned celebrities, rose to prominence because to her online image and status as a cosmetics muse. His appearances might vary from casually natural to fully glam, depending on the occasion. Yet, it seems that he has decreased the amount of beauty-related information on his account in favour of posts about fitness, Hawaii life, and health.
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In a recent interview with Them US, he reiterated his previous comments, saying that “white people” are the reason he no longer participates in the beauty industry.
In retrospect, he said, “the females were not satisfied with this film.”
When he stated, “I said what I said and I meant what I said,” he meant it. “The white race is destroying the fashion and beauty industry. I must now go. The more I thought about it, the more it smelled like big business and made me feel nasty.
When did beauty turn into such ugliness, he continued to wonder?
And so I said, “Well, the beauty business is dead. I also mean “community” in a very broad sense.
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The departure of Bretman Rock (@bretmanrock) from the fashion and beauty industry is something for which he feels no regret.
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In other places, he questioned the inability of white celebrities to understand the need of apologising when they are in the wrong.
Rock said, “It’s as easy as acknowledging your wrongdoing, apologising for it, and resolving not to repeat it.” But you b****** will weep, make up explanations, feign regret, and then go through with your threats.
He then burst into song, saying, “The beauty business became the’sorry’ industry and b****, I ain’t sorry.”
While the 24-year-old is quite opinionated, the former beauty expert did say in an interview with Insider that “beauty will always be a part of Bretman Rock” and that he “will always be wearing cosmetics,” despite his departure from the profession. Nothing will ever be done about it.