Augustus Anheuser III says he had no idea the marketing department at Anheuser Busch approved a campaign that promoted LGBTQ behaviors and lifestyles. As the company’s current CEO, he issued a formal apology to his customers.
“To anyone offended by the campaign, I am truly sorry,” he said in a statement obtained by the DKT, “I was unaware that the people entrusted to promote our brand were so out of touch with our customer base.”
While Bud Light remains the number one selling beer at bars and nightclubs, the brand’s typical retail customer tends to be right-leaning Americans like Kid Rock. As of the publishing of this article, Kid Rock has personally purchased and destroyed more than $25K worth of the beverage.
“I’m committed,” said Kid, “I won’t stop until every store in Detroit runs out.”
Budweiser distributors in Michigan say they’re unlikely to ever run out. That hasn’t stopped the carnage, however, as tens of thousands of loyal paying customers have recorded themselves destroying their personal stash of beer out of sheer patriotism.
Anheuser says his company will strive to do better in the future and that the new marketing director has already been told in no uncertain terms that rainbows on beer cans are not going to stand.